Strategy template · Markdown template
The purposeful content refresh.
Decide what to keep, improve, merge, or retire using performance signals and editorial evidence.
Pollen editorial
Update for a reason, not just a new date
Use this when an existing page has outdated information, declining search performance, or a changed reader need. Compare like-for-like periods and consider seasonality before attributing a change to the content.
- Best for: reviewing an existing content library.
- Choose a specific change and define how you will evaluate it.
- Preserve a record of the page and its baseline before editing.
Make it your own.
Download MarkdownFree to adapt for your team. Select and copy the text below, or download an editable .md file. No account needed.
# Content refresh plan ## Page and baseline - URL: - Reader question: - Last substantive update: - Review period and comparison period: - Search impressions / clicks / queries: - Source of data: - Seasonality or tracking changes: ## Editorial review - Outdated facts or broken sources: - Missing reader questions: - Overlap with other pages: - Internal links to add or fix: ## Decision - Keep / improve / merge / retire: - Reason and supporting evidence: - If merging or retiring, redirect and link plan: ## Work plan - Changes required: - Evidence or expert input needed: - Editor and owner: - Target review date: ## Follow-up - Publication date: - What changed: - Evaluation date: - Observed outcome and limitations: