# Content refresh plan

## Page and baseline
- URL:
- Reader question:
- Last substantive update:
- Review period and comparison period:
- Search impressions / clicks / queries:
- Source of data:
- Seasonality or tracking changes:

## Editorial review
- Outdated facts or broken sources:
- Missing reader questions:
- Overlap with other pages:
- Internal links to add or fix:

## Decision
- Keep / improve / merge / retire:
- Reason and supporting evidence:
- If merging or retiring, redirect and link plan:

## Work plan
- Changes required:
- Evidence or expert input needed:
- Editor and owner:
- Target review date:

## Follow-up
- Publication date:
- What changed:
- Evaluation date:
- Observed outcome and limitations: